Business Tip: Email Signatures

What impression are you leaving people with?

An email signature is an opportunity to reinforce your brand and professionalism. It’s the last thing people see as they read your message and creates a handy place for people to easily find the rest of your contact information. Make the most out of this opportunity by creating a clean, professional email signature.

It’s best not to use an embedded image of your logo as part of your email signature. It may look nice when you hit send, but you have little control over what it looks like when it is received. It may get stripped out and stuck on as an attachment by many email programs. If you’re emailing back and forth with someone, you end up with multiple random image attachments.

Likewise, fancy fonts that look like handwriting/signatures are not guaranteed to look as intended when received.

To help everyone create a uniform and consistent looking email signature, we’ve created standards in the Ruthman Companies Brand Guide, using logotypes in each brand color and plain fonts that are universal to most email programs and will always look clean and professional.

This guide explains how to setup your email signature in MS Outlook and provides copy and paste templates for each division. Download the guide

Contact Ruthman Marketing for any additional assistance needed.